In most parts of the world, Black Friday starts in November. Black Friday usually signifies that Christmas shopping is about to start. Most shops and companies usually have sales, cheap offers, and discounted prices for their goods and services. It makes Black Friday, November a long-awaited month by most people around the world.
Most stores open very early at the beginning of black Friday month. It is because customers are usually eager to start shopping for discounted goods and services. The sales recorded during black Friday around the world are usually very high compared to other days.
As a business owner, you can take advantage of black Friday to increase your sales. This article will show how a UK business can get involved with the black Friday sales and benefit from them.
As black Friday is here, many customers are looking for offers. If you have a business, this is a time you can make good sales. Do you have a business or company? The first thing you have to do is to form a company. It is quite an easy process in the UK. You can create a limited company by following the steps below:
- You have to select a name for your business: this will help others know that the company is purely yours and no one else will be able to use your company name. Before deciding on a company name, make sure you research to make sure no other company has your chosen name.
- The business the company will conduct: it is important to state the type of business your company will be conducting. It helps potential customers to know what goods and services your company will be offering. It will also explain the type of company your business is registered as.
- The company address: the company’s address is important because the government has to know where your company is located. The address has to be a registered location in the UK. It will also help potential customers to know where they can return products when necessary.
- The details of the company’s directors. These details include the directors’ names, their physical addresses, and what they are doing in the company.
- The shareholders’ details also have to be included. The addresses of the shareholders and their positions should be made available when a company is being formed.
- A new company needs a business account. It will help the company and the one forming it to be two separate entities. All the money gotten from the business transactions the company conducts will be channeled to the company account. Having a company account is beneficial to the company because a company can get loans from financial institutions. The loan companies get to have low-interest rates compared to individual loans.
How then can a UK business get involved with Black Friday? Here are some ways a UK business can get involved
Make people know about your business
For your business to get the sales you want during black Friday, you need to make people know about it. A business owner has to put his game up when it comes to advertising the products the company is offering. A business should create a social media buzz. Social media is the best platform one can use to advertise a business. During Black Friday, you need to promote your business. Potential customers are usually on the lookout for businesses having offers during this period. Use the social media channels available like Instagram, Facebook, and WhatsApp to sell your business.
Once you have identified the best platform for you, you can start by creating a countdown for the sales you will be offering. During the countdown, you can let your potential customers what they will expect from your business. You should also state the discounted prices of the products and services you will be offering. Use things like hashtags, which will make people, know more about what the business is offering.
Decorate your physical store
What they see attracts most people. Physical shops have a huge impact on a business. As black Friday draws near, you need to make sure your shop looks good. Do not shy off from decorating your shop. You have to sell your business brand. Use eye-catching decorations in your shop. It will attract more people to your physical shop.
You can decide to make banners with beautiful graphics. Make sure to use beautiful colors and bold lettering to strike your customers’ eyes. You can also go the extra mile to create custom-made stickers and banners, which, will make your business stand out from the others.
Get a website
Websites are one of the most effective ways of advertising your business during the black Friday period. If you have an online presence, you should have a business website. A website will help potential customers with an in-depth explanation of what your business does.
Creating a website is an easy process as you can do it online. If you cannot, get an expert to do it for you at an affordable price. On your website, write descriptions of the services and products you are offering. It is advisable to have clear pictures of the products you will offer your customers. Have a clear description of the products you are offering. You should also include the prices of your products in the description.
The business addresses should also be included on the website. This will come in handy if any products need to be returned to the business. Do not forget to put your contact details on your website as potential customers will contact you using them. Make sure your website is working well and in case there are any hitches, have them fixed as soon as possible.
Have enough resources
A business should make sure it has all the needed resources available before getting involved with the black Friday sales. Does your business have enough stock of the products it is trying to sell? Make an effort to have your business fully stocked if you are interested in participating in the black Friday deals.
When customers know about your products, you might be surprised at the response they will give. If your product is good and people love it, the sale will be successful. Many people will want to support your business by buying the products. It can lead to a shortage of the goods you are selling. Being well prepared will mean that even if the demand for the products is high, the customers will not miss the products. As a business, it is important to be prepared and have enough resources during the black Friday sale.
Reach out to existing customers
Your existing customers are what make your business a success. As a business owner, you need to have strategies that will make you retain them. You can retain your customers in many ways. One way is by the use of emails. Reach out to your existing customers through email. Using emails will ensure that the existing customers are notified of any sales that will be there during black Friday. You can also use personal emails to give your existing customers customized discounts during the black Friday sale.
The black Friday period might be a busy one for your business. As a business, being organized is one of the most important things that should happen. Be organized. If your business sells a variety of products, you can decide to arrange for every product to have its particular sale day. It will help people to know which day sells and what they might be interested in.
Organization also helps a business to plan better for the upcoming sale and any traffic that might be experienced during the sale. You should communicate to your customers early enough about how you plan to run the black Friday sale.
We all need help at times. The black Friday period is one of the busiest times for businesses. If you have family and friends who are willing to help, take advantage and accept help. The orders that might come your way might be overwhelming. Get help when you can. Your family and friends can help you in dispatching orders to their respective owners. They can also help in packaging the orders. You might need help with your website when people are asking questions about your products. The business will need help in communicating with the potential customers available. Accept help when it is offered to you. You can also ask for help.
Prioritize your orders
It will strictly depend on what your business is. For example, if you have a grocery store, you know some goods are more perishable than others. You will have to prioritize the perishable goods and ship them first. The product type will greatly influence the level of priority placed on the order.
You can also check the customers’ orders. Some customers pay more so that their deliveries can be made faster. This means that you will have to prioritize such orders. Orders can also be packed according to the time people pay for them. It will only be fair if the person who pays for a product first gets the order first.
Offer after-sales services
After-sales services are essential to customers. Offering services such as gift wrapping and proper packaging will mean a lot to customers. Make sure you have the best after-sales services if you want to retain your customers and gain others. Customers will always refer others to your business if your after-sales services are good.
Give tokens of appreciation
As a business, it is essential to appreciate your customers. You can decide as a business that you will give a gift to anyone buying your products. If you want to promote your physical shop, you can urge customers to shop at that shop and in return give them a small gift after they have finished shopping.
A business getting involved with the black Friday sale can bring it many profits. A business should however think about the pros and cons of getting involved with the black Friday sales.