You have probably heard of WhatsApp. While most of us use WhatsApp to communicate with friends, family, or even coworkers, others tend to use it for business purposes. To cater to the business market individually, WhatsApp launched its WhatsApp Business app.
As the world of technology evolves, so do marketing practices. Companies want to reach out to as many potential customers as possible – and that can be done conveniently via WhatsApp. Reports have shown that using WhatsApp for marketing was incredibly useful for businesses in terms of providing prompt customer service, one-to-one communication channels, and even running unique marketing campaigns.
Should I Use WhatsApp Business?
Before we suggest whether or not you should use WhatsApp Business, it is essential to inform you that users need to pay a price per message – unless the customer reaches out to you first. This means that by the end of the month, you may have a significant bill to pay to WhatsApp for all the messages that you have sent.
When business owners hear about this fee, many tend to question whether the service is actually worth it. The truth is that WhatsApp can really boost your business growth – meaning that the minimal price per message is certainly worth it.
Since WhatsApp has a global presence, it serves as a great marketplace for companies to find clients. In the EU, approximately 85% of smartphone users are active users of WhatsApp. Even in countries where WhatsApp is relatively unpopular (such as the United States), WhatsApp has up to 23 million active users.
Due to this large audience, marketeers should use the services of WhatsApp business to promote their business.
Reasons to Use WhatsApp Business
#1: It serves as a highly effective customer service channel where you can communicate with potential customers directly. If your company has a response time of under 24 hours, WhatsApp Business could be free for you.
#2: Using WhatsApp Business can help you build meaningful relationships with clients. This means that by utilizing the number of active users on the app, you can reach out to a wider audience and cater to more clients on a global scale.
#3: WhatsApp Business allows you to boost your marketing tactics. You can send direct notifications or message potential clients to promote your product or service.
How to Use WhatsApp Business
If you know how to use WhatsApp, then WhatsApp Business is essentially the same thing. Here are a few additional features that you will find in WhatsApp Business:
1. Business Profile – a public profile visible to everybody who opens your business page. This will include basic information such as your email address, location, logo, and anything else that you want to display.
2. Labels – you can color-code conversations with clients in order to easily differentiate between customers, potential customers, queries, and suppliers.
3. Business Statistics – as you work with WhatsApp Business, you will be able to see analytics relating to your usage. This includes the number of messages that you sent and received, and also the number of people that you reached.