According to a report, 90% of the people search the internet before making a purchase. This staggering figure is enough to signify how important it is for businesses to have an online presence.
Having a website for your business in this digital world will have multifold benefits. From giving a stable online presence to earning more profit, here are a few things that a website will do for your business.
- More Customers Due to Consistent Online Presence
Your website is like a store, the only difference is that unlike a physical store, an online store is always open.
This means that a website, that serves as your online store, is having and serving customers even after hours. In this way, the most significant benefit that a website offers you is more business-customer interaction.
This enhanced interaction directly relates to profit. Thus, a website, if done right, can make your business expand beyond bounds.
- Websites Earn Customers’ Trust
A study suggests that 75% of the people judge a brand’s credibility based on their website.
Majority of the customers trust a brand more when they have a well-maintained website rather than just social media pages for their brand.
So, having a website will earn your customer’s trust which is the first step in winning regular customers.
- Better Customer Service-Enhanced Customer Satisfaction
According to a survey, 82% of the people want a prompt response to their sales-related queries. Your website, if maintained properly, will answer most, if not all of your potential customers’ questions.
Another survey revealed that 80% of the buyers stop purchasing from businesses that have a sub-standard customer service.
Websites enhance the customer service by offering the customers prompt and consistent assistance.
So, another benefit that your business will gain from having a website is better customer service which means enhanced customer satisfaction.
- Websites Help Build a Connection with the Customers.
Business is not always about buying and selling or about monetized values. Nobel winning psychiatrist Danial Kahneman says customers frequently purchase from businesses who they connect with on a moral level.
Based on what Kahneman says, it is important for your customers to see where your business stands. A website is the best way to showcase what your business stands for in terms of morality and connect with like-minded customers.
- Website Offers Better Marketing Options
The traditional-old school ways of marketing through newspaper ads., flyers, brochures are not only less effective but costly too.
Website offers you an opportunity to market your brand without having to spend all your profit on advertisements.
61% people who read a blog endorsing a product end up buying it. You can have a “Blogs” section on your website where you can publish blogs about your products and services. Doing this, you can cash in on people buying from you after having read about your business’s offerings in a blog.
Moreover, you can link your website with your social media pages. This will enhance traffic on your website ultimately gaining more customers.
Websites serve as a store for your business in the land of internet. In today’s world, most people turn to the internet to research about a product before buying it, having an online presence is imperative.
Your website will be like a street stall in the digital exhibition, offering everything that a physical shop can never give.
From 24/7 customer assistance to enhanced customer satisfaction, there are countless benefits that you can gain from having an online presence enabled by a well-built website.